Lisa Barrett of Birmingham-based Sixth Story published the studio’s experience of speculative design, where the “pitches” they ultimately lost ended up looking very similar to the designs that were actually used.
“We produced some branding work, name generation and packaging concepts for a start up business in order for them to secure funding and investment to take a product to market. We agreed that if the product was successful in going into the production stage we would be the sole design agency and all work done to that date would be billable.
“It turned out that wasn’t to be the case and in fact our initial brand and product packaging ideas would be taken to the manufacturer for their in house designers to work with, and we wouldn’t be paid.
“A month or so later we find our work featuring on the website of the individual, with no accreditation or mention of our contribution. They even took our ideas and found themselves on a well known BBC programme.”
Sixth Story design work
Read the full post on the Sixth Story blog: The dangers of speculative design.