What is working on spec?

By Elisabetta Bruno of ThinkCreation

What is spec?

Spec has become the short form for any work done on a speculative basis. In other words, where a client requests work for which a fair and reasonable fee has not been agreed.

What’s so wrong with that?

In a nutshell, spec needs the designer to invest time and resources with no guarantee of payment.

Isn’t it wise for a client to try before they buy?

It may seem so, but digging a bit deeper, professional graphic design is about creating custom solutions rather than cookie-cutter concepts.

But, with today’s computers and software, how long could it take?

This is a common point-of-view for many who confuse the professional with his or her tools. The design process is more than simply tapping at a keyboard or clicking a mouse. It’s about understanding the nature of a communication challenge and then using your brain to find the appropriate solution.

At the end of the day, there is a certain irony in the scenario. A prospect requesting spec is ultimately saying, “My project isn’t important enough to hire a professional who will take the time to understand my situation and goals and invest the time needed to create a suitable solution.”

If you have any questions or suggestions, get in touch.

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