When looking for someone to spend the rest of your life with, a hot bod and a willingness to put out are not exactly the appropriate exclusive criteria for selection. They might be part of the package, but they’re largely irrelevant to the fundamental and foundational issues involved with healthy relationships. Those issues are far more complex and far more meaningful.
It’s no different for a company’s site redesign effort. Mere ‘eye-catching design’ from designers willing to produce work without hope of compensation is not exactly the sort of thing that meets a company’s vital and complex online presence needs. Nor is this willingness a good indication of the quality of the solution or the professionalism of the individuals involved. In fact, this behavior indicates quite the opposite for both the company and the participants.
To read the rest of the article, go to Andy Rutledge’s Redesign Competitions: looking for a commitment or just a roll in the hay?