Bitching About Pitching and Agency Compensation

Three Top Creatives Speak Their Mind at ANA Conference

Is this the beginning of the end?

In surprisingly strong comments before a gathering of the nation’s largest advertisers, three ad agency creative chiefs last week criticized the account pitching and compensation models that currently govern their business relationships with advertising clients.

Check out the whole article at: Advertising Age, Bitching About Pitching and Agency Compensation

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