Back when we decided B&A needed an overhaul, we held a contest for a new design of Boxes and Arrows. Boy, was that a mistake.
Although the designs were “terrific, beautiful, clear, and innovative” not one was what we needed.
… for a design to be successful, the designers need to work hand-in-hand with the client so they understand the client’s vision, and so the client understands the choices made by the designer. Collaborative iteration is the secret to getting to the right design solution.
It’s embarrassing that we tripped up this way … We should have realized a contest was the very opposite of good collaboration.
To read the rest, go to: Are We There Yet? – Boxes and Arrows: The design behind the design