Creativity Awards closes book on cover “contest” by Jeff Fisher LogoMotives
I’ve always been a huge fan of the design competitions conducted by David E. Carter, resulting in books such as the American Corporate Identity, The Big Book of Logos, and Creativity series.
Last Thursday, I was somewhat stunned when opening an email with the subject line “Design the Creativity Cover” to find that a “contest” was being conducted to select the cover of the upcoming Creativity 36 volume. The email had the headline “Be the first on your block to design Creativity’s cover.”
For me, the distinction between “design competition” and such “contests” is very simple. “Competitions” are conducted to evaluate and select graphic work already completed by a designer. Most so-called “contests” are requests for the creation of new work for possible review and selection – and that is “spec,” or speculative, work. No designer should be asked to work for free as a condition for the chance of being selected as the “winner” or possibly being hired for future work.
Today I was surprised to receive an email from Tim Moran, the Director of Marketing for the Creativity Annual Awards. The subject line read “Creativity Cancels Cover Contest.”
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