New to the Design Industry

Dear Designer

I have never worked with a designer before.

A friend of mine told me that I can get you to work for free. My friend said that all I had to do is tell you that there is the possibility of more work if I choose your design. My friend said that I can get you to create several layouts to show me before I even pay one penny. My friend also said to tell you that I have other designers doing this too and that I will pick the best one out of the bunch.

I didn’t realize how easy it was to get designers to work for nothing and in appreciation I will have to take my friend out to lunch and thank him.

Sincerely,
Potential Client

3 thoughts on “New to the Design Industry”

  1. Dear Potential Client,

    Thank you for your email, I’m glad your friend recommended us.

    I understand you’ll want to see what we have in mind for your project before you commit to spend money with us. I understand that it’s normal for companies to put time and therefore money into bidding on projects and sometimes they pay off, sometimes they don’t.

    I also appreciate you might want to get two or three designers to bid on the project and choose which is the best fit. I realise this is duplicated work which somebody must pay for and if I won’t do it, somebody else will.

    I also understand that as a non-designer, non-graphics, non-visual person, you’ll find it hard to judge us solely on our existing work. You’ll feel much more comfortable if we produce some outline drafts and an initial concept for your project before you commit to spend money with us.

    Naturally in our industry, it can be difficult to protect work which we do for a pitch, and this is a risk we take when putting ourselves forward for a job. Of course, if we feel that you’re simply trying to rip us off we won’t do business with you. On the other hand, we generally think most people are honest, so we give most people the benefit of the doubt.

    I look forward to meeting you and discussing your requirements in greater detail so we can come back to you with some ideas.

    Have a great day,

    Potential Designer.

  2. is this a serious or sarcastic post? I seriously cannot tell. (no sarcasm here, I promise. Damn, this still sounds sarcastic!)

  3. I would go: Get lost, you and your friend :)
    if they are being sarcastic I think it is for the benefit of designers, to realize how ironic their situation is…

    anyway, I am a designer in a software development company, and I product all the web design, in addition to all graphic design, what bothers me that we do include “simple screenshots” with every proposal, and no matter how hard I try to convince our management that this is wrong, they come back to me saying this is how business goes, we have to compete with others, and I shut up! is there anyway I can evade doing two-days simple screenshots for proposal that might never be won?

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