The Logo Factor: Why you should crowdsource your logo

If you’ve been keeping up with the comments on David Airey’s post, Forbes calls designers snooty, you couldn’t possibly have missed the excellent points made by Steve Douglas from The Logo Factory.

Steve has long been on top of the spec issue with significant posts such as Logo Design Contest Copycats, Why logo contests don’t work and Logo Design Contests. Fun and all.

During the Forbes conversation, Steve came out with Design is a “snooty” business: Forbes.

And now he’s gone one further with Why you should crowdsource your logo.

First-rate Steve. As usual.

Forbes Says Designers are Snooty

Two weeks ago, Christopher Steiner, a senior reporter with Forbes Magazine, sent me an email with FORBES MAGAZINE QUERY!!! in the subject line.

After a back and forth with Christopher, interviews were set up with top designers in the industry. Busy designers, who agreed to take time out of their workload to talk via phone with Christopher.

Designers such as…

The fabulous Debbie Millman of Sterling Brands, Design Matters (Voice of America), author of How To Think Like A Great Graphic Designer and Essential Principles of Graphic Design, and board member of the National AIGA.

Also included was popular logo designer Jeff Fisher of Jeff Fisher LogoMotives, bLog-oMotives, author of The Savvy Designer’s Guide to Success and Identity Crisis!, as well as member of the HOW Magazine Editorial Advisory Board, UCDA Designer Magazine Editorial Advisory Board, and HOW Design Conference Advisory Council.

The first interviews were missed. The second missed too. With no explanation. No email of apology from Christopher.

The next thing we know, Christopher’s article ad is out with this charming blurb in bold…

Xxxx aims to slash the cost of graphic design work–and democratize a snooty business.

Way to go Forbes.

This is not a well researched, balanced article. It’s an ad for yet another bottom feeder in the design industry. That, and a testament to Christopher’s professionalism. And Forbes, well… what does it say about Forbes?

David Airey was the first to post opinions with Forbes calls designers snooty. Design Observer’s Observed section sported a blurb, as did SpeakUp’s Quipsologies. Swiss Miss then came in with Forbes calls designers snooty. Steph Doyle posted about the subject with Forbes Promotes Graphic Design Kitsch. Brian Yerks came out with one of his own. As did Steve from the LogoFactory, with Design is a “snooty” business: Forbes. Then Jeff Andrews posted Forbes Magazine: Graphic Design is a Snooty Business. The design forums are debating this subject as we speak.

UPDATE: Debbie Millman has now been asked by AIGA to ‘chair a task force in an effort to understand the various sentiments about this practice in both the design community and the broader creative community, and report back to the National Board our findings and potential recommendations at the National Board retreat in April, and to share these findings at the Leadership Retreat in June.’

If anyone would like to contact Deb about this matter, follow this link to AIGA’s discussion on spec.

This morning Terri Stone, editor in chief at CreativePro.com, requested an interview on the subject of working spec. Knowing Terri as I do, it’s sure to be a professional, well researched article.