Aquent, 99Designs and the Design Industry

Mark Rushworth just contacted us about a post he’s written, Aquent Vs the Design Industry.

Seems Aquent thought it was a good idea to post a contest at 99Designs. Hmmm…

How could a company such as Aquent (connected to the AIGA), be so out of touch with the design industry? If they didn’t want to take on board what AIGA had to say (and seems they didn’t), then all they had to do was google 99Designs and read a few of the opinions out there from established designers. Right?

Please check it out as it is interesting reading…

Qbn: aquent site redesign-spec work
Aquents blog: Design Contests: Betrayal of Everything We Stand For?
Aquents Facebook: Redesign Aquent’s Homepage

From Aquent: First of all, I view this as an experiment. What can we get if we take this approach? We could get a bunch of junk, which would reinforce the idea that you can’t get good design this way. Maybe we’ll get something good. Maybe someone who wouldn’t otherwise have the chance to show their stuff will get noticed. Who knows?

Well, I guess they know now.