Interview Request: Alternatives to Free Pitching

Alternatives to Free Pitching

Free pitching has long been an issue with designers. Some designers are for, some against, while others aren’t sure which way to jump. Do you?

Below is a request for help from a writer compiling research for a paper on free pitching.

I now turn you over to Sean Ashcroft…

I am a design journalist, and I am currently writing a white paper exploring alternatives to free pitching, and am seeking to interview, by email, design practitioners who do not engage (or rarely engage) in free pitching, but instead win new clients using alternative means.

Please note: This report will require in-depth answers from interviewees.


  • Please provide a brief career biography (current job title, agency name, age, location, etc).
  • What strategies other than free pitching do you employ to win new business?
  • Can you gives one or two in-depth examples of how you have implemented these?
  • Have you / your agency specialized your offering either by:
    i) Design discipline (EG: Mobile apps, human interaction design, etc)
    ii) Sector (EF: marine, construction, property, city branding, etc).
    If yes, please give details.
  • If you answered yes to either part of Q4, how important has this differentiation been to your non-reliance on free pitching?
  • Has your current agency ever engaged in free pitching? If yes, how did you implement change?
  • Do you have any faith in the ability of design bodies to change the culture of free pitching?
  • What is the most important piece of advice you can give to agencies who can see no alternative to free pitching?

Thank you in advance for any help you are able to offer.
If you have any queries, please do not hesitate to get in touch.
Please contact me via either of the sites below, or sean ashcroft.

Sean Ashcroft
Journalist and writer
zyzzyva: Helping designers differentiate
Planet Client: Helping designers win clients, retain clients and understand clients