Mark Boulton on NO!SPEC

Wikipedia and Bowing to the Brand

Wikipedia are having a design competition.

Whilst it doesn’t come as a complete shock that a site which offers free content is after free work, I’m still reeling from the opportunity that this presents to some designers, and recoiling from the effect this type of project has on the industry.

A while ago, I did some work for a Music TeleVision network. I’ve also done some work for some other pretty big brands in my time as a designer. The one thing that is pretty much constant with all of these big brands is an element of brand worship. You are expected to, as a supplier, bend over backwards in order to pander to their needs (because they’re big, right? And you need them much more than they need you). Now, a lot of you would say that’s the way we should all be for our clients right? Well, yes and no. For me, it comes down to respect.

To read further, go to Wikipedia and Bowing to the Brand