Reading through the NO!SPEC stats, I noticed Veerle comes out with a word or three.
The purpose of creative pitches are to give clients a better understanding of the creative capacity of the selected agencies. To me it is a lame excuse to not browse around in the portfolios and let someone else do the work for free. I wonder what goes on in the mind of the people who write that stuff down, do they expect the freebies in everything else also?
The comments as they are equally well written. Check out her article, Free of charge please! Then scroll down for more.